Now a days, SEO has become one of the most pivotal marketing strategy for any firm.But unfortunately more than 80% crowd don’t get desire result because of lack of proper skill and time, As i personally believe SEO is the most time consuming marketing strategy amongst all but at the same time it delivers the most of audience (so do the clients) if it have been applied correctly.
In the amidst of hot and humid summer, I would like to share top 10 SEO tips.
1 – “Content is the king”: Having the great, catchy and relevant content is the most important and kickoff factor for SEO
2-“Backlinks are the queens”If content is the king , backlinks are surely the queen. Try to fetch backlinks as much as possible. Best ways to get backlinks are : social media , article submission, directories submission, blogging and forum posting , and again this is the most time consuming and rigorous process in SEO .
3-“Keyword phrases are prince and princess”Having the great and competitive keyword phrase is also an important factor in SEO but if you are a newbie i suggest you not to put your ego with keywords. First do analysis for your keyword phrases and check traffic and competitors for that keyword phrase.
4-“Domain name with your major keywords”Getting a domain name with keywords can easily make a big difference in terms of SEO .
5-“Spread keyword phrases”Spread your keyword phrases all over the page but also consider keyword density at the same time.
6-“Link back your page to search engines”Linking back to search engine would also help you alot, As search engines also love backlinks(They are also greedy).
7-“Write Unique Content”Having unique content is a major factor in getting indexed by search engines
8-“Keyword phrases in title tag” Having keyword phrases in title tag is important factor in getting indexed and being searchable .
9-“Keyword phrases in anchor text”Using keyword phrases in anchor text is also have high priority among other SEO activities
10-“Blogging”Having blog attached to your website will also help you further, as google loves blogs
Comments and suggestion will be highly appreciated.
Have a nice and colorful Summer !
Upen,
Free SEO tools
July 12th, 2010
Posted by
icebreaker |
SEO |
3 comments
In SEO, Generally people put all their effort in building back links, gaining higher relevancy and other SEO factors and overlook URL canonicalization, which may cause negative effect on website ranking.URL canonicalization, can be defined as process to have standard consist URL. For example , Have a look at following URLs
http://www.example.com
http://example.com
http://www.example.com/index.html
People think these are same URL. They may result show same content but for search engines they are different , Search engines treat them as different pages and show up the page with maximum number of inbound and outbound links, that gonna further leak out your effort in building back links.
In order to overcome this , One need to instruct search engines about which URL should be picked and concentrate on that URL in link building . There are several ways to do, best one in 301 redirect, that can be easily done using .htaccess file in PHP based sever, Unfortunately IIS server don’t support .htaccess (but you can redirect from service manager)
Lets discuss 301 redirect with .htaccess
non www to www redirect
In order to redirect http://domain.com to http://www.domain.com, Put following code in .htaccess file
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^example.com [NC]
RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301]
www to non www redirect
In order to redirect http://www.example.com to http://example.com, Put following code in .htaccess file
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.example.com [NC]
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]
http://www.example.com to http://www.example.com/index.html redirect
Put following code in .htaccess file
RewriteEngine on
RewriteCond %(THE_REQUEST) ^[A-Z] {3,9}\ /.*index\.html\ HTTP/
RewriteRule (.*) index\.html$ /$1 [R=301,L]
Other prominent way to redirect is using refresh metatag (introduced by Netscape) , this specify to new page after some set time. Time 0 indicates permanently redirection. For example
But sometimes , using meta refresh can causes detrimental effect as well, as sometime search engine may consider it as a spam because this technique very often used by spammer to trick search engines.
You can also redirect using java script.I personally believe .htaccess redirect is most efficient way, Actually it depends upon one’s need so weigh all the pros and cons and choose the way suitable to your requirement.
Happy SEOing,
Upen
http://www.freesearchengineoptimizationtools.com
April 28th, 2010
Posted by
icebreaker |
SEO |
one comment
Social media has become the hottest place for link spamming. People tries to send as much duplicate links as they can to gain higher link popularity . In fact it’s one of the biggest reason behind MySpace’s demise. Recently, twitter implemented URL shortener to fight against spamming, which checks all the link send through direct message and then shorten using twt.tl root link.
Does this effort really gonna control link spamming on twitter? I personally believe it’s more about controlling the outside content instead of controlling the spamming. Anyways, twitter claimed that they have reduced the link spamming to 1% (which was more then 11% in april 2009). Good for them!
A new kind of link spamming was recently discovered on facebook, people use to send some deceptive post along with their link on wall and spammers spoof the user profile during attack and lure them to link to some phishing sites. spammers use some methods (probably the banking trojan or keyboard stoke logger) to access the user account first time. Being a SEO expert i doubt it gonna help anyone in getting high rank. Yeah, it will increase link popularity for sure but what about bounce rate? as spammers don’t bother to reply on their post and google also consider bounce rate in their search algorithm.
Well, I understand it’s really hard to eliminate spamming,in fact Google says “spamming is almost impossible to eliminate” although Google has started banning your site if you do the same.
Happy SEOing,
Upendra
April 1st, 2010
Posted by
icebreaker |
SEO |
3 comments
In a resplendent spring evening,While digging into SEO techniques i came across “GRAY HAT SEO”. This freaking phrase really left me astounded, Still i am wonder why should we need to coin new phrases? just to glamorize the search engine optimization (which is already over hyped) or we have any solid reason?
Well, “GRAY HAT SEO” technique has been defined as the technique which falls somewhere in between WHITE HAT and BLACK HAT, i.e. Duplicate content, three ways linking, paid links etc.
I personally believe there are nothing in between white hat and black hat because search engine algorithms either reject(black hat) or accept(white hat).
Happy SEOing,
icebreaker
SEO tools and resources
March 25th, 2010
Posted by
icebreaker |
SEO |
4 comments
Link building is considered the most frustrating and cumbersome part of search engine optimization, Sorry to say but link popularity is still the one of the most important factor in search engine ranking algorithm.There are several ways of link building, i.e. one way link (most important in search engine algorithm), reciprocal links , directory submission and article submission.
Here, we gonna share a list of high traffic free web directory ( where you can submit your website).
1- lanic
2- DMOZ
3- google
4- familly village
5- web pro
6- rootweb
7- sherry
8- arch
9- jayde
10- searchsight
11- webworld
12- annuaire
13- comline
14- intute
15- ipl
16- canlinks
17- directory free
18- araboo
19- surf safely
20- so Much
Happy SEOing,
icebreaker
http://www.freesearchengineoptimizationtools.com
March 23rd, 2010
Posted by
icebreaker |
SEO |
one comment
